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Trades and Trade Catalogs

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Trades and Trade Catalogs

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1 1940 Plymouth "Roadking"
Wraps Very Good 
Oblong, 21.5 by 27 cm. Unpaginated, eight leaves, including wraps. Color illustrations of model mixed in with black and white detail or technical illustrations. Aesthetically appealing car promotion while done on a lower quality paper than typical of earlier such promotional brochures. Light stamp of a dealership on the front cover. Otherwise, light wear . 
Price: 35.00 USD
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Adventures of Benjamin F. Bear
2 Adventures of Benjamin F. Bear
New York Lord & Taylor Wraps Very Good 
N.d., circa early to mid-1940s. (Reference to Office of Price Administration, which existed between 1941 and 1947, and references to "Admiral Byrd Cloth", among other things, suggest the earlier part of this period.) 30 by 14 cm. Unpaginated, 24 pp. including wrap covers. Scarce, with no copies appearing on OCLC FirstServe. Loosely strung story about a cute cub who decides not to hibernate so that he can find out what autumn and winter are like in New York City, and all the fun he has as a result. On the rectos is narrated the story, while on the facing versos junior fashion items are illustrated and described, with the descriptions sometimes making allusion to the accompanying story. This was from a time when children in the city were dressed up in city clothes like miniature adults, and even play clothes, in which children could be children, had a certain flair that has largely vanished from our fashion scene. The illustration of both the children's fashion and the bear story are done in what can only be described as the breezy Lord & Taylor signature style, which was a perfect expression of the upscale department specialty store's image of comfortable elegance. At the time, this look was new, introduced by retail legend Dorothy Shaver, the first female president of a major retail chain. The story of the bear is not to be confused with a more recent, somewhat similar story with almost the same title. The story here may not be anyone's idea of sublime juvenile fiction -- it was probably written by a member of the store's marketing staff or its advertising agency -- but it does capture a moment in our culture very well indeed. Corner chips on the wraps. Darkening of the cover. Generally clean within. 
Price: 175.00 USD
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Advertise with Art Advertising Blotters. The Useful, Lasting inexpensive Medium
3 Advertise with Art Advertising Blotters. The Useful, Lasting inexpensive Medium
G. Litho. Co. (?) Wraps Near Fine 
N.d., circa 1930s. (Date given of 193- in one of the illustrations, and the idealized women in many of the blotter illustrations are hennied platinum blonds as were the thing in the early 1930s.) 4to. 30 by 22 cm. 37 pp. plus 12 separate samples in two different sizes. All the samples are folded down their center. When open, the larger samples are 30.5 by 40 cm, oblong, and the smaller ones, 23 by 30 cm, oblong. The idea here was for a large, splashy pictorial onto which a company could print its contact info and other promotional material, either on the picture itself or more often, the flip side. A common use of these blotters was as menus such as one might find at a diner. The blotters might alternatively serve as a top sheet of a brochure, or as pictures for a calendar, attachments to the ad proper, etc. The pictures on offer vary widely, and can be divided into categories such as scenic views, cheesecake pin-ups, genre scenes (foxhunting, dining, folksy Norman Rockwell, etc.), cutesie juvenilia (babies and small children doing various things), sporting, holiday-oriented, repros of evocative artwork. Many of the illustrations straddle more than one category. Probably the come hither nymphets -- think a young Joan Crawford, Marion Davies or Jean Harlow -- and the bucolic prospects are the most salient types, and one might surmise, the biggest sellers. Unknown is the exact name of the company that produced this catalogue. The catalogue and separate samples are all clean and show the most gentle of prior handling. 
Price: 225.00 USD
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Anchor Supply Co. (Inc.) Awnings Covers Tents Catalogue No. 38
4 Anchor Supply Co. (Inc.) Awnings Covers Tents Catalogue No. 38
Evansville, IN 1932 Wraps Very Good Plus 
4to. (11.75 by 8.75 inches.) 88 pp. With color illustrations on ten pages, and many black and white illustrations elsewhere. The color illustrations in particular make for a surprisingly delightful catalogue that transports one back to an old-time carnaval or state fair -- covered in color are tents for food concessions and various carnival games. Plus 15 pp. Bargain Prices brochure and Discount Sheet insert. Other than a thin film of soiling along the front cover's right edge, clean and bright. 
Price: 300.00 USD
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5 Art and Decoration Crepe and Tissue Paper
Boston, New York, etc. Dennison Manufacturing Co. 1905 Sixteenth Edition Wraps Very Good 
8vo. 22 by 15 cm. 104 pp. Many illustrations of quirky and unsual crepe paper concoctions for cotillions, parade floats, electric shades, hats, ice cups -- there is apparently little that crepe paper couldn't ornament! Fun and informative manual and trade catalogue. Soiling to the cover. Text block detached from wraps. 
Price: 95.00 USD
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6 B. Shackman & Co. A Catalog of Shackmans Favors for All Occasions
New York Wraps Near Fine 
Wonderful catalogue devoted entirely to party favors. N.d., circa 1912. Thin and narrow 4to. (22.5 by 12.5 cm, 9 by 5 inches.) 216 pp. With order sheet attached, and insert notice in front, from which dating is derived. The party favors are a dizzying variety of figurines, toys, table decorations and novelties of various materials, as well as place cards. It would be a formidable challenge for someone to assemble a collection of things today. The Shackman company began in 1898 and is still in existence, although it now operates a mail order business out of Michigan. Light wear to the wraps. 
Price: 375.00 USD
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7 Beautiful Low-Cost Bridges
Middletown, OH Armco Culvert Mfrs. Association 1934 First Edition Wraps Very Good 
4to. 28 by 21.5 cm. 47 pp. Bridge designs, some picturesque, others, Art Deco, using fieldstone or cement, to cover typically streams and smaller rivers, with culverts forming the shell. The bridges depicted will be the kind that are familiar sights nowadays on older parkways and country roads. Small dampstain and other light soiling on cover. Clean within. 
Price: 275.00 USD
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Book of Complete Information about Pianos
8 Book of Complete Information about Pianos
New York Frank L. Wing 1913 Twelfth Edition Hardcover Very Good 
4to. Near square, slightly oblong. 29.5 by 30 cm. 135 pp. (Last page is REP.) With twelve color plates (colorized photos) of the company's piano models. In addition to extensive information about each of the company's models, a general discussion of piano manufacturing, many photos of the company's factory and offices, testimonials and other sales-related promotional material. This was a trade catalogue that was also intended to be a keeper -- not something to be discarded after a decision was made pro or con regarding purchasing a Wing instrument. The Wing & Son Piano Company was founded in 1868 (under a different name). It marketed its pianos through this catalogue, or mail order, exclusively, dispensing with the more standard practice of maintaining showrooms. The company appears to have gone out of business early in the Great Depression. Moderate soiling and shelf edgewear to the cover. Clean within. 
Price: 200.00 USD
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Buckeye Works, Greentown, O., Chromolithographic Promotional Trade Card with Movable Door Flaps
9 Buckeye Works, Greentown, O., Chromolithographic Promotional Trade Card with Movable Door Flaps
Akron, Ohio Aultman, Miller & Co. 1889 NA Very Good 
Celebrating the winning of a Gold Medal, possibly by the U.S. Agricultural Society. Closed, 13 by 10.5 (to the highest point). Door flaps to a barn on the front. Elaborate design within, with images of company's two plants surrounded in one case by busy workers sawing, hammering, etc. and in the other case, a Masonic Temple looking structure, and foliage. The rear depicts funny looking men racing to a finish line. Small chip on front. One tack hole at center. Otherwise, clean and bright. 
Price: 50.00 USD
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Catalogo de propagana taurina 1961.  Imprenta-Litografia Ortega Valencia-Espana.  Catalogo Muestrario. Carteles, Cartelitos, Cabeceras, Prospectos, Billetes.
10 Catalogo de propagana taurina 1961. Imprenta-Litografia Ortega Valencia-Espana. Catalogo Muestrario. Carteles, Cartelitos, Cabeceras, Prospectos, Billetes.
Valencia 1960 Wraps Near Fine 
4to. 29.5 by 23 cm. Unpaginated, 48 leaves in colorful wrappers. Setting this catalogue apart from earlier Ortega catalogues, all of which are scarce, is besides the shape, the facing pages from the specimen samples feature action line illustrations of various facets of the bullfight. Splashily colorful trade catalogue from lithographic printer specializing in cards, tickets, programs and posters dedicated to bullfights and local fairs and fiestas. Much of the content is brilliantly illustrated promotions of bullfights, with flyers, posters and the like tipped in, generally two or three pasted onto the same base leaf. Samples which in practice might have been printed in varying sizes, often much larger than in the catalogue, they capture the thrill, ritual and spirit of the sport. The pages with tickets and some other items are less eye candy but no less useful documents of the material paraphernalia of the sport, and reminders too of the manifold commercial aspects of an entertainment business. Quite scarce, with the only several copies surfacing on OCLC from other years. Light wear. 
Price: 750.00 USD
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11 Catalogue of Keuffel & Esser Co. Manufacturers and Importers Drawing Materials Surveying Instruments Measuring Tapes
New York Keuffel & Esser 1921 Cloth Very Good 
8vo. ix, 482 pp. Profusely illustrated. Some blistering to the cloth covers. Tight and clean within. Nothing in the rear pocket. 
Price: 75.00 USD
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12 Clauss Primer. Mother Goose up-to-date.
The Clauss Shear Company 1890s First Edition Presumed Wraps Very Good 
Most unusual ABC/Trade Promotion for scissors maker. 8vo. Unpaginated, 16 pp., including wraps. Each letter of alphabet is used as the opening letter of a well-known nursery rhyme, modified to incorporate and plug Clauss shears, a company founded in 1877 and still in business today. This item, while undated, is circa 1890s. It is very much of its period, not only in the dress, but in the items described (razor strops) and the illustrations, which are rendered in color. As a promotion, this went beyond the norm of the day in its ambition, and in its indirect approach to selling, seeking to win the patronage of parents with a freebie for their children. Without the promotional aspect, this would be a plausible juvenile book. The promotional dimension, though, is what makes it more interesting today. Light wear, with the cover having a few light stains and age toning. 
Price: 175.00 USD
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Cocoa and Chocolate.  A short history of their production and use. With numerous illustrations of the Cocoa Tree and its products; and of Walter Baker & Co.'s manufactory, the oldest and largest establishment of its kind on this continent
13 Cocoa and Chocolate. A short history of their production and use. With numerous illustrations of the Cocoa Tree and its products; and of Walter Baker & Co.'s manufactory, the oldest and largest establishment of its kind on this continent
Dorchester, MA Walter Baker & Co. Limited. Printed by The Barta Press, Boston 1917 Revised Edition Full Leather Near Fine 
8vo. 24.5 by 18.5 cm. 83 pp. Exceptionally clean copy, with the lightest of soiling on the white leather/leatherette cover, which still exudes a brightness. 
Price: 175.00 USD
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Cordey Catalog
14 Cordey Catalog

N.d. circa 1950. With a single text page followed by 49 leaves, each with a photograph of one or several specimens of Cordey china figurines and bric-a-brac, all in the signature kitschy rococo that characterized the brand. While the high brow has forever pooh poohed these inexpensive tchotschkes, the black and white photos render the same maligned pieces a certain haunting charm, not unlike that of marionettes and antique automata. Suddenly they have an animate aura, and whatever one's opinion of the specimens, they surely do have something to say about mid-twentieth century material culture. The Cordey China Company was founded in 1942 in Trenton New Jersey by a Polish immigrant who clearly was seeking to capture the charm and style of the old country. The foreedges have some staining, and the leatherette covers have considerable soiling. Otherwise, the photos are crisp and clean. Oblong, 12.5 by 8.5 inches, or 32 by 22 cm. 
Price: 345.00 USD
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15 Correct Map of Boston Harbor Giving Route and Official Summer Time-Table of the Nantasket Beach Steamboat Co. Compliments of Bouve, Crawford & Co., Makers of the Celebrated Crawford Shoe . . .
Boston Bouve, Crawford & Co. 1890 Wraps or card. Very Good 
Closed, 133 by 57 mm. Open, the map is 24 by 29.5 cm. Promo info and the said timetable on the back. Fairly scarce, with just three copies located on OCLC. 
Price: 125.00 USD
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Crawford's Biscuits are Good Biscuits 1934
16 Crawford's Biscuits are Good Biscuits 1934
Edinburgh, Liverpool and London William Crawford & Sons Ltd. 1933 First Edition Grained Leatherette, with cloth spines or sides Fine 
A most unusual trade catalogue combined with a diary and blotter/desk accessory! Closed, oblong, 27 by 30 cm, and when the panels are opened wide, 60 cm wide. This was surely intended as a promotional tool in which the attractive catalogue was part and parcel with a freebie likely to be used and valued by the wholesale customer, who in this case would have been grocers and costermongers. The handsome commercial folio fits into the tradition of English biscuit makers who produced fine collectable tins which were sometimes as treasured as their delectable products. The folio opens from the center, with four separate panes then revealed. To the left are calendars for 1934 and 1935. Underneath the 1935 calendar one finds the trade catalogue, full of colorized photographs of the company's biscuits and packaging. This is paginated for 28 pages. The panels to the right hold the diary and a memoranda sheet. The front of the diary has several pages devoted to postal rates, other practical information, and a glossary of French dishes with English meanings. The blotter comes with a small stack of blotter paper, none of which was ever used, and each of these sheets has some pricing by weight data. The blotter looks as if it has never been used -- we have never seen one in such pristine condition before. Also included is the envelope in which it came -- this has creases and wear, but is a remarkable relic nonetheless. 
Price: 550.00 USD
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Crusader Bicycles. Better Bicycles for Less Money Than Ever Offered
17 Crusader Bicycles. Better Bicycles for Less Money Than Ever Offered
Chicago The Hollister Press Very Good 
Bicycles from the Mead Cycle Company. N.d., circa 1910 based on illustrations of men and women in dress from about then. 12 pp., including cover. The Mead Cycle Company primarily marketed its bicycles through mail order, and this brochure is a relic of one of its mailings 
Price: 85.00 USD
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De Laval Cream Separator Manual
18 De Laval Cream Separator Manual
New York, Chicago and San Francisco The De Laval Separator Co. Wraps Very Good 
N.d., circa 1920. 4to. 28 by 20 cm. 36 pp. Two folding pages as well. Besides being machinery manual, articles on making butter and milk, on dairy breeds and on judging dairy cows. 
Price: 25.00 USD
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19 Dim Fantasie Automne-Hiver 72-73
1972 NA Very Good 
Closed, 22 by 7.5 cm. Opening to become about 90 cm wide, with twelve panels, ten of which show a lithe woman in silhouette, the silhouette created entirely by different colored hose. Actual stocking material is used to create the silhouette -- this is a trade promotion for stockings or hose -- and the stocking is laid in a shallow recess cut out in the shape of the woman. The woman might be a dancer, exotic or more conventional, or merely a playful woman at the beach holding a large ball above her head. On this ball, here shown in black, is written the color of the sample, and the colors are given evocative names: chataigne, mais, potiron, cerise, marine, pervenche, naturel, cobalt, grenat, and olive. We don't know who actually issued this promotion unless it was "Dim Fantasie", but we love the playful and dramatic effect it presents, and we would regard it as a novel piece of marketing. Light wear. 
Price: 250.00 USD
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20 E. I. Horsman Wholesale Catalogue Spring Goods. 1898 Manufacturer, Importer, Exporter and Jobber of Indoor & Outdoor Games, Novelties, Sports, and Toys. Sole Manufacturer of the Famous Trade "Blue Hill Box Kite" Mark. Headquarters for Croquet, Golf, Tennis, Hammocks, &c.
New York 1898 Wraps Very Good 
Scarce, with no copies found on OCLC, nor anything else produced by this company. A diverse sporting goods catalog that includes a number of items of individual interest. First there is the kite alluded to on the front cover. Within the catalog maintains that this kite, "now Famous throughout the Country", and "KITE FLYING LAWN PARTIES", will be "THE SOCIETY FAD for the Coming Season". In the heyday of kite-flying, coinciding with the dawn of modern-day aviation, the rage, it seems, was for "scientific kite flying". Some of the games advertised in the pages are now obscure, such as "Crokinole", "Pango" and "Carroms", although the last two have more modern versions, perhaps. Tennis rackets bear names such as the "Tuxedo" Expert. Croquet and archery, while still around, were far more prevalent, and the equipment options reflect this. In any case, it is impossible to tersely describe everything presented in the 32 pages, including the covers (but not including a few insert items), of this catalog. The line illustrations are all quite appealing and help transport us back to the late Victorian era. Some light soling, with a narrow dampstain on the upper front cover and a small chip on the rear. Generally clean within. 
Price: 250.00 USD
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