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Cycling

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1 United States Tire Company. Illustrations sometimes carry the signature of "Kordonyurk" or the initials of "KDY" which is probably referring to the same person Mother Goose Up to Date
United States Tire Company; M. B. Brown PRinting & Binding Co. 1917 First Edition Wraps Very Good 
A most unusual and winsome piece of cycling ephemera, with each page featuring a poem, sometimes adapted from a well-known nursery rhyme, and "geared" towards cycling and the promotion of U.S. Tire Co.'s tires, naturally. Besides the charm of the verse, a few other things set apart this promotional brochure: the combination of color lithography with more conventional black and white lithography then the norm in trade catalogues, and the featuring of a cricket as a mascot appearing on every page. Now something we are familiar with, this was not a common advertising device at the time. The tie-in to a cricket was the slogan, "Get the bicycle bug", which is appended to most of the images of the cricket. 32 pp, not including wraps. The brochure measures 6.75 by 5 inches. A business' ink stamp is pressed onto the inside cover, front and back, and a single leaf within. The white of the pages is slightly darkened. The wraps show light wear. 
Price: 300.00 USD
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