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Advertising

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100 Best Posters 1949
1 100 Best Posters 1949
Chicago Outdoor Advertising Asociation of America, Inc. 1949 Card. Spiral. Near Fine 
Folio, 23.5 by 25 cm. 50 pp. Full of period advertising poster art, three examples per page generally, with a few pages in the rear presenting ten ads per page. The winning ad, awarded to a Ford ad, is shown in color, as are the second and third place awards; the remainder are rendered in black and white. In this edition of this annual, the posters are presented by industry category: automobile, food products, beers, wines and liquors, gasoline and oil, etc., with first, second and third awards in each category -- a mark of the growing maturity, or bloat, of the advertising industry. Nine pages of text about the competition, the exhibit and a discussion of poster layout. Overall, a handsome record of advertising art from the late forties. A clean and fresh copy, with signs of only light use. 
Price: 175.00 USD
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Advertise with Art Advertising Blotters. The Useful, Lasting inexpensive Medium
2 Advertise with Art Advertising Blotters. The Useful, Lasting inexpensive Medium
G. Litho. Co. (?) Wraps Near Fine 
N.d., circa 1930s. (Date given of 193- in one of the illustrations, and the idealized women in many of the blotter illustrations are hennied platinum blonds as were the thing in the early 1930s.) 4to. 30 by 22 cm. 37 pp. plus 12 separate samples in two different sizes. All the samples are folded down their center. When open, the larger samples are 30.5 by 40 cm, oblong, and the smaller ones, 23 by 30 cm, oblong. The idea here was for a large, splashy pictorial onto which a company could print its contact info and other promotional material, either on the picture itself or more often, the flip side. A common use of these blotters was as menus such as one might find at a diner. The blotters might alternatively serve as a top sheet of a brochure, or as pictures for a calendar, attachments to the ad proper, etc. The pictures on offer vary widely, and can be divided into categories such as scenic views, cheesecake pin-ups, genre scenes (foxhunting, dining, folksy Norman Rockwell, etc.), cutesie juvenilia (babies and small children doing various things), sporting, holiday-oriented, repros of evocative artwork. Many of the illustrations straddle more than one category. Probably the come hither nymphets -- think a young Joan Crawford, Marion Davies or Jean Harlow -- and the bucolic prospects are the most salient types, and one might surmise, the biggest sellers. Unknown is the exact name of the company that produced this catalogue. The catalogue and separate samples are all clean and show the most gentle of prior handling. 
Price: 225.00 USD
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3 Eighth Annual of Advertising Art from Advertisements Shown at the Exhibition of the Art Directors Club, Art Center, New York, May 4 to 29, 1929
New York Art Directors Club of New York 1929 First Edition Cloth Very Good Plus 
4to. 29 by 21 cm. [15], 134, [46] pp. With hundreds of pictorial ads reproduced, mostly several to a page, but a significant number full page and 39 pages in full color. With the distance of nine decades, one can see that the close affinity of these fine examples of commercial art and the more high-toned gallery artwork of the day, and that the boundary separating the commerical from the more purely artistic was a blur. In fact, some of the designers, painters or photographers here are revered today for their non-commercial work.. Guy Arnoux, Edward Steichen, Norman Rockwell, Benito, N.C. Wyeth, Georges LePape, Rockwell Kent are among those with recognizable names today. Here abound cloched hatted Flappers, handsome Arrow-collared Ivy Leaguers, Art Deco linealities and sophistication, the dramatic city-scapes evocative of Sloane, Bellows and Hopper, literal historicism. There is a wide range of styles and sensibilities, but an overarching commonality is the effective economy and drama invested in so many of the images. Light wear to the cover. 
Price: 165.00 USD
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Fairy Tales
4 Fairy Tales
Chicago N.K. Fairbank Company First Edition presumed Wraps Very Good 
N.d., circa 1900. 8vo. 17.5 by 10.5 cm. Unpaginated, 24 pp. plus wraps. With 12 chromolithographic plates, in addition to other duotone illustrations, often underlaying the text. Adaptations of a few well-known Mother Goose nursery rhymes, but most of the doggeril is original verse, with pleasantly, and none to subtly, promotes the company's product. The fairy motif runs throughout both in the verse and the illustrations. 
Price: 250.00 USD
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Rebus Trade Card.  Durham Smoking Tobacco.  Jas. R. Day.
5 Rebus Trade Card. Durham Smoking Tobacco. Jas. R. Day.
Very Good 
Unusual trade card with Rebus puzzle. N.d., circa 1880. 
Price: 40.00 USD
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6 [Advertising Art] Watercolor of Colorful Christmas Ornaments
Fine 
A delightful and colorful advertising campaign proof done with watercolors, circa 1940. The painting shows many tree ornaments -- a Santa, a candy cane, a snow man, animals, etc. It is a feast for the eyes. Alternatively, this might have served as a proof for a trade catalogue. The picture is mounted and matted. The picture itself is 14 by 9 inches, and with the mat, 22 by 17 inches. 
Price: 425.00 USD
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7 [Advertising Art] Watercolor of Toddlers Wearing Bonnets and Berets and Four Juvenile Pocketbooks
Fine 
A delightful and colorful advertising campaign proof done with watercolors, circa 1940. The painting shows toddlers in varied headwear. Alternatively, this might have served as a proof for a trade catalogue. The picture is mounted and matted. The picture itself is 13.5 by 8.25 inches, and with the mat, 22 by 17 inches. 
Price: 375.00 USD
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[Advertising] Ask for Butter-Nut Bread
8 [Advertising] Ask for Butter-Nut Bread
NA Mint 
N.d., circa 1940s. Standee promotion for bread, featuring a tot with a toque and chef's apron. There are two folds, one of which is meant to serve as the base so that the figure can stand up, and the other, in conjunction with the other folding part, is intended to hold an actual loaf of bread in place. Neither of the folds have in fact ever been folded, and this delightful two-dimensional figure is entirely unused. In its unusued state, it measures 33.5 by 23.5 cm (at its widest). If displayed as intended, the figure stands 30 cm tall. 
Price: 35.00 USD
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