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Graham Paige.  A New Line of Sixes and Eights.
1 Graham Paige. A New Line of Sixes and Eights.
Detroit Graham-Paige Motors Corporation Wraps Very Good 
N.d., circa 1930. Oblong, 17 by 28 cm. Unpaginated, 16 pp., plus wraps, depicting 14 different models of stylish cars. Graham-Paige was begun in 1927 and continued with car production until 1940. This catalogue is scarce, with no copies located of it, or any other Graham-Paige catalogue, on OCLC First Search. LIght perimeter soiling of the wraps. Otherwise, clean, fresh. 
Price: 200.00 USD
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2 McFarlan Six
Connersville, Indiana First Edition Heavy Card-Stock Wraps Very Good 
N.d., circa 1920s. (The McFarlan company went out of business in 1928, although the preface speaks of 75 years, which if taken literally, would place the issuance at 1931, after the company's demise.) Oblong 4to, 23 by 31 cm. Unpaginated, 30 pp. McFarlan Twin Valve Six cars depicted are Sports Type Touring Cars, Touring Car Seven Passenger, California Type Seven Passenger, Sports Type Roadster, Sedan Seven Passenger, Knickerbocker Five Passenger, Sports Sedan Four Passenger, Limousine Five Passenger, Coupe Three Passenger, and Town Car Five Passenger. There are twelve appealingly soft-focused, slightly sepia toned, mounted photos in all, the final one being of twin valve six motors. The cars are shown generally in park-like or suburban settings, with one outlier a photo before a plant. McFarlan was founded in 1856 as the McFarlan Carriage Company, and like some other carriage companies transitioned to automobiles. Its first line of cars were produced in 1910. As is easily apparent from the photos, the company's specialized in high end luxury cars -- it was dubbed the American Rolls Royce! Among McFarlan owners were many celebrities, including the likes of boxer Jack Dempsey, movie comedian Fatty Arbuckle, bandleader Paul Whiteman and mobster Al Capone. Nonetheless, the company went bankrupt in 1928, its last year of car production as well. Corner chip (2 cm triangle) on rear wrap. Moderate edgewear besides to the wraps. Some light soiling within on front blank and scattered beyond. Mostly clean. 
Price: 350.00 USD
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New Beauty for the New Ford
3 New Beauty for the New Ford
Detroit John Bornman & Sons, printer 1929 First edition Wraps. Very Good 
Beautiful luxury automobile sales brochure. Oblong, 19.5 by 26 cm. Unpaginated, 16 pp. including title and rear blank. 9 color plates of Ford models, plus two other color illustrations. Light soiling and wear of the wraps. Otherwise, clean and bright. 
Price: 150.00 USD
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Renault.  L'Automobile de France
4 Renault. L'Automobile de France
Paris Draeger 1932 First edition Metal spiral. Card stock boards, with silver foil Near Fine 
With its silver foil pictorially embossed cover and bold interior graphics, an unusually striking automobile catalogue or sales brochure -- even by comparison with other catalogues of the same era, when glossy and resplendent catalogues were something of a norm. One can fairly liken this car brochure to the spectacular sales annuals created by Hollywood studios at the time, Also scarce, with no copies located on OCLC. Folio, 31.5 by 23.5 cm. Unpaginated, [28] pp, with fold-out centerfold, a four page spread, showcasing the Stella car. Profusely illustrated, with a combination of partial color and full color drawings and b/w photos. Besides the sleek classic cars, the brochure also features other, more utilitarian Renault vehicles of the day -- trucks, buses, aviation and marine motors -- and factory views, sometimes arranged into a montage across the page. Some scuffs and flattened dog ear creases on the cover and a few minor spots within. Overall, an exceedingly well-preserved copy of a stunning production, capturing perfectly the beauty of the vehicles of the day. 
Price: 850.00 USD
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5 The Continental Story
Dearborn, Michigan Continental Division, Ford Motor Company 1956 First Edition Cloth Very Good 
A handsome sales promotion for the luxury car. N.d., 1956. Oblong 4to, 24 by 33 cm. 47, [2] pp. With three color plates, one two paged, of the Continental Mark II sedan. Many two toned illustrations besides. Describes the design process for the car, and then its features and performance attributes. Decorative endpapers (with Lincoln insignia). Light soiling to the black cloth. One leaf with narrow light dampstain along an edge. 
Price: 50.00 USD
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The Home of the Motor Cab.  The General Motor Cab Company Ltd. 1909
6 The Home of the Motor Cab. The General Motor Cab Company Ltd. 1909
London 1909 Hardcover. Cloth Good 
Scarce, with no copies located on OCLC First Search. Oblong 4to. 24 by 29 cm. 56, [2] pp. Fourteen of the pages are bright color plates generally depicting the smart set riding in beautiful vehicles, but also an illustration of the company's expansive headquarters and garage located in Kennington, a neighborhood in South London next to Vauxhall. The text presents both matter-of-fact info about the company's taxi services -- charges, policies, etc. -- but also some lighter breezer fare on such topics as a trip to the Channel or Coventry. Red cloth cover heavily soiled. Endpapers, title and final leaf grubby. Otherwise, lower band of leaves with hint of waviness that might come from a passing exposure to moisture, and perhaps a touch of soiling here and there. A few other finger smudges, minor closed tears and light wear besides. Notwithstanding these issues, a very handsome sales promotion for a cab company that was not just selling itself but also the notion of the horseless carriage as a luxury alternative to the horse drawn vehicle not yet fully vanquished in metropolitan use. 
Price: 575.00 USD
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[Trade Catalogue] Fabbrica Italiana Automobili Torino (F.I.A.T.)
7 [Trade Catalogue] Fabbrica Italiana Automobili Torino (F.I.A.T.)
Milano Alfieri & Lacroix 1913 First edition Wraps Near Fine 
Sumptuous car catalogue of Italian automotive giant rendered in English. 4to. 30 by 22 cm. 26, [8] pp., plus four mounted color plates, representing the four elements (earth, water, air, fire) as exemplified by modern vehicles -- cars for earth and fire, a zeppelin for air. Surveys the history of FIAT, its growth in production and its physical plant, followed by a long list of the racing medals it has won and a list of its many royal and high noble patrons. The next section goes into some detail about the car's features, especially internal specs. Finally, after a page devoted to illustrations of models from 1900 to 1913, there is a five page spread of the then new models. Besides the bright plates and the profuse illustrations interspersed throughout the text, the luxuriant nature of the catalogue is signaled by the mounted round medallion on the cover that mimics majolica. Light edgewear to the wraps, with a flattened dog-ear in a corner. Otherwise, clean and crisp. 
Price: 450.00 USD
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8 Evans-Winter-Herb Inc. (responsible for design, text, typing and printing) Color Creations from Nature's Studios Revealing her Masterly Manipulation of Color Through the Medium of Super Motor Car Creations
Detroit Fisher Body Corporation, Fleetwood Body Corporation, General Motors 1927 First edition Wraps Very Good 
An extraordinarily beautiful sales catalogue organized around vivid colors, as the title suggests. Folio, 33 by 25 cm. xxx (30), [2] pp., plus wraps. The colors are "Bird of Paradise", "Midnight Blue", "Angel Fish", "Morpho Menelans", emerald, curite, "Forest Green", "Th Grand Canyon", "Rose Coral", "Italian Waters", "Orchid", "Autumn", and the cars are all Cadillacs. All the cars have in fact two colors, both of which are suggested by the color designation, and each color and car receives a luxuriant two-page spread, with three color illustrations: one for the inspiration for the particular color, one of the car interior, and one for the outer body. Accompanying the illustrations are fluid, intoxicating descriptions that conjure up the imagery, the sensate experience, the fantasy, with only passing mentions of some of the design specifics. The cars include Cabriolets, a Roadster, a Phaeton, Imperials, a Brougham, a Town Sedan, and a Convertible Coupe. One can see designs that both reach back to the fine coaches of a quickly receding era and the more comfortable, sleeker cars to come. The brochure was released in conjunction with a road show showcase of the vehicles staged at fine hotels in New York, Chicago, Los Angeles and San Francisco (the Commodore, the Drake, the Biltmore and the Palace respectively.) Wear to the edges of the dust jacket (the decorative paper covering the bound card-stock wrap0, with a few scratch lines on front, soiling on rear, and a few minor closed tears along edges. A hole to the white front fold-in of this jacket. Other than some light pencilled lettering (a child's hand), clean and bright within. 
Price: 350.00 USD
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