Title [Trade Catalogue] Catalogue of "Princess" Ladies' Shirt Waists. 1908. The Princess Waist Co., 392 Broadway, New York
Book Condition Near Fine
Publisher New York 1908
Seller ID 005819
If you thought Joan Crawford had broad shoulders! Shirtwaist designs with shoulders wider than those of an NFL offensive line man in uniform, tapering off to a waist the circumference of a slender street lamp pole. Thus one can see that extreme physical ideals are not a recent invention! Oblong, 12 by 17 cm. Unpaginated, 32 pp., plus wraps. Each page shows two drawn models wearing different styles of shirtwaists or elaborate blouses as were a fashion staple of the day. The flouncy, lacey, frilly shirts may bring to mind fancy table cloths. While in a quick leafing through the catalogue one might get the impression of a lot of sameness among the designs, a closer inspection reveals the intricacy and richness of these designs. One curious design is one that features vertical rows of swatikas. Of course the swastika didn't have the fraught negative symbolism it would acquire two decades later. The women depicted look like Gibson Girls, other than their proportions are far more exaggerated, with as we said, impossibly broad shoulders and narrow waists. The catalogue, while entirely in black and white, is a lovely production, as elegant in its execution as the designs represented within come across. It was directed at retailers, as the shirts depicted are priced by the dozen. Condition: a touch of browning to the edges of the green wraps. Otherwise, clean, tight, fresh.