Title Proctor's Ladies Club Theatre. 23rd Street, Near Sixth Ave. Wait for Living Pictures . . .
Book Condition Very Good
Seller ID 006036
Vaudeville program of 1890s featuring that novelty, motion pictures, then called "Living Pictures", and here a very hyped highlight of the otherwise live entertainment mix that characterized Vaudeville or more broadly, variety shows fo the day. Proctor's Theatre was clearly targeting the carriage trade made of well-heeled lady shopper out on a shopping expedition in the Ladies' Mile shopping district of New York, which ran along Sixth Avenue in today's Chelsea. This was where the better department stores were based back then, but a hint that better retail was beginning to migrate uptown is evident with a full page ad taken out by Bloomingdales which had just opened its operation at its present location, although it didn't then occupy the entire block as it does today. The program is chock-a-block with smaller ads for a wide variety of businesses, and many of these are interesting in and of themselves, such as one promising to cure addiction to morphine, opium and oher drugs without the patient having to relinquish possession of the nefarious substance, or a hat ad for hats to suit. But theater most definitely dominates. Proctor's also promotes its other properties, and generally promises "Fresh novelties every week". At the show occurring at the Ladies Club Theatre, the program includes a 17 inch tall 18 year old woman, the Three Romas -- human horizontal bars and Marvels of Muscular Development, acrobats, animals, song and dance, comedians, etc. Scarce, with the only copies of Proctor's programs from this time at the University of Florida, according to OCLC First Search. Condition: cover with two inch long crinkle along side margin. Occasional soiling.