Publisher Toledo, Ohio The Gendron Wheel Company 1924
Seller ID 006065
Oblong, 15 by 24 cm. 96 pp. About half is devoted to go-carts and toy cars -- ones a child can ride in -- some of which are very elaborate and quite convincingly simulate the appearance of sedans of the day. Also wagons, scooters, bicycles, tricycles, and various carts. With some rich color. Curiously, none of the color is lavished on the cars, which we consider the most fantastical of the toys, but perhaps it was some of the other items that needed the extra boost that color could bring. Scarce, with no copies of this catalogue located on OCLC First Search. Winterthur has an earlier, smaller catalogue of the company (from 1914), and Virginia has an advertising flyer from the same year and a much earlier catalogue. Given the up-to-date car aesthetics captured in the catalogue, this is then an extraordinary piece of ephemera, and we for one have never seen such automotive-related toys as showcased here. Condition: light wear.