Title "The Four Horsemen of the Apocalypse" Produced for the First Time in Great Britain on Monday Evening August 14th, 1922 at the Palace Theatre, London Souvenir of Publicity August 5th to August 20th 1922
Binding Quarter Morocco, Cloth boards
Book Condition Very Good
Publisher London 1922
Seller ID 003818
Unusual scrapbook prepared for movie mogul of the silent era. Folio, 37 by 27 cm. 33 leaves with content (66 pp), with a few blank leaves. The scrapbook consists of photographs and many newspaper clippings all relating to the London roll-out of the Rudolph Valentino movie, "The Four Horsemen of the Apocalypse", which was the top money-making movie of 1921. The movie, based on the Vincente Blasco Ibanez novel, would be remade in 1962. The first version catapulted Valentino to major stardom and turned him into the screen's foremost Latin Lover. It also greatly popularized the tango outside of Argentina. Also starring in the movie were Wallace Beery and Alice Terry. The scrapbook or album was prepared on behalf of Marcus Loew, the theater chain magnate and a founder of MGM, which was formed through merger three years later, who admitted to not caring for the movie, before the money started rolling in. As a document, the scrapbook captures in a concentrated manner the nature of movie publicity in the early twenties, at a time that the movie industry was taking the form of an actual industry. Leaves are of heavy card. A gilt printed title page, with a modern outer binding. Some photos with corner creases and minor edge loss.