Publisher Bridgeport, CT General Electric Home Bureau
Seller ID 004095
N.d., circa 1944. 4to. (To be read oblong, with binding on top.) 27.5 by 21.5 cm. 32 pp. plus wraps. Selling the American dream of suburban living on credit, with a splashy presentation of the practicalities and costs of setting up an imaginary modest but comfortable house. The booklet cleverly uses a cut-out window to show the expenses, total and monthly, with a comparison of conventional financing and through G.E., with big surprise, G.E. credit cheaper every time. As one turns the leaves, another line of the ledger is revealed until the whole spreadsheet is revealed on page 31, with heating, electrical, cabinetry, kitchen appliances, etc. requiring a monthly outlay of a whopping $61.05 with conventional financing versus only $58.42 through G.E. Throughout are color cartoonish illustrations of the happy housewife, and the text is full of plenty of useful tips to inexperienced newlyweds facing their first big investment.