Title Four "Atalaya" Caricature Advertising Cards with Fabric and Other Material Paste-ons
Book Condition Very Good
Publisher Berlin Atalaya 1922 and 1923
Seller ID 005791
Each card is a folded leaf of medium weight card, with the humorous figure -- two are of bums, one, a bellhop, another, a waif -- on the front. These are all made using paper and fabric pastedowns, with no printing of the figures directly on the cards. The cards are promoting Atalaya's calendars and other novelty printed products in the Spanish market, with the text entirely in Spanish and the Spanish outpost located in Berlin. Given the company's novelty products, the collage dimension of the figures makes complete sense. Inside the card in three instances is a pitch in the form of a longer missive, and in one, more of a broadside-like advertisement. The cards have age toning.