Quantity: 1 available
Book Condition: Near Fine
Folio, 23.5 by 25 cm. 50 pp. Full of period advertising poster art, three examples per page generally, with a few pages in the rear presenting ten ads per page. The winning ad, awarded to a Ford ad, is shown in color, as are the second and third place awards; the remainder are rendered in black and white. In this edition of this annual, the posters are presented by industry category: automobile, food products, beers, wines and liquors, gasoline and oil, etc., with first, second and third awards in each category -- a mark of the growing maturity, or bloat, of the advertising industry. Nine pages of text about the competition, the exhibit and a discussion of poster layout. Overall, a handsome record of advertising art from the late forties. A clean and fresh copy, with signs of only light use.