With time on our hands during the Coronavirus lockdown, we are reviewing the prices of some of our older stock and adjusting prices of books to ensure that they are the most attractive offering in the marketplace, as it is a reality of the antiquarian market for books that less expensive and mid-level material the trend has been inexorably downward, to the chagrin of booksellers and to the benefit of collectors. Consequently, we have slashed prices anywhere between 20 percent and 60 percent of these books we have had listed for five years or more. So we hope that anyone visiting the site might find something that might have become overpriced but now legitimately qualifies as a bargain.
An unrecorded studio campaign book. No copies found on OCLC First Search, nor in the Academy library's online catalogue. 4to. 31 by 23 cm. Unpaginated, 24 pages, profusely illustrated with photos, both b/w and red and white, the latter in keeping with the red color scheme running through the brochure. Also, to mark the silver anniversary of the studio, there is ample metallic silver background and highlighting in the brochure. The brochure is part a hagiography of Adolph Zukor, a founder of the studio, part a light historical retrospective of the studio and Famous Players, and a campaign book for the studio's slate of new movies for the upcoming 1937 season. Historic highlights include the making of a movie with Sarah Bernhardt ('Queen Elizabeth" in 1912), the featuring of leading stage actors of the early twentieth century such as James O'Neil, J.K. Hackett and Lily Langtry), the recruitment of Mary Pickford to the studio, followed by others such as John Barrymore, Cecil B. DeMille's early silent productions, and on and on. Uncharacteristically for a campaign book, virtually all the films in the line-up presented actually were produced with the talent listed. Condition: cover has film of light smudgy soiling. Rear shows vestiges of paste markings. Interior is clean.